JPMC’s first brand purpose campaign looks beyond the numbers to see real people and their potential. This body of work spanned across an anthem to four uniquely crafted docu-style films following Marcus, Cassandra, John, and Kelly.

︎︎︎ Executive Creative Director, Juliana Cobb
︎︎︎ Creative Director, Nicholas Bauman + Rob McQueen
︎︎︎ Art Director, Ads Dechaud + MG
︎︎︎ Copywriter, Julia Heydemann + Phil Le Brun
︎︎︎ Directors, The Hudson Dusters & Alex Fischman Cárdenas