COORS LIGHT

After a long 12 years, a mountain-cold legend made a triumphant return to Super Bowl LVIII. 

︎︎︎ ECDs: Kevin Weir + Chris Colliton 
︎︎︎ CDs: Rob McQueen + Nicholas Bauman
︎︎︎ CW: Julia Heydemann
︎︎︎ AD: MG
︎︎︎ Director: Daniel Warwick
︎︎︎ VFX: bEpic Studios

DROGA5
2024







PLAYOFFS TEASER




A lucky group of folks could book a ticket to ride the Chill Train.


Each rider recieved a passenger kit to welcome them aboard, complete with
a custom train whistle to summon the Chill Train and crack open a brew.  







[PRESS]


VARIETY: LL Cool J Is Driving Coors Light’s Super Bowl Chill Train


USA Today: LL Cool J on being an empty nester, sipping Coors Light and his new Super Bowl commercial


FORBES: Coors Light Fans Beer Train Thunders With Excitement To The Big Game


PEOPLE: LL Cool J Drives the Coors Light 'Chill Train' in Super Bowl Commercial — Why the Ad Is 'Touching' for Him


AD AGE: COORS LIGHT SUPER BOWL AD GIVES FANS A CHANCE TO RIDE ON ITS SILVER BEER TRAIN


ADWEEK: LL Cool J and Lainey Wilson Board Coors Light Super Bowl Chill Train


Little Black Book: Coors Light's Iconic Chill Train Heads to the Super Bowl


CAMPAIGN: How Coors Light updated its beer train for a new generation of fans


USA TODAY: Coors Light teases the Chill Train (and a seat on it) ahead of Super Bowl commercial


ACCESS HOLLYWOOD: LL Cool J Shares Details On ‘Wild Adventure’ In Coors Super Bowl Ad With Lainey Wilson


BILLBOARD: Lainey Wilson Teams With Coors Light for ‘Chill’ Super Bowl Ad: ‘It Was Such a Dream’


AMERICAN CRAFT BEER: COORS LIGHT RETURNS ICONIC BEER TRAIN FOR SUPER BOWL LVIII