INSTACART
The VMAs have a strict NO OUTSIDE FOOD policy, but there’s one big loophole: if you wear it, anything goes. So we designed a custom dress to sneak celebrity favorite snacks onto the black carpet and into the show. The icing on the cake? Getting SNL’s Chloe Fineman to be our muse and model.
Together with the innovative design team at ThreeASFOUR, we created this one of a kind Cart Couture dress inspired by the metallic feel of a cart and made with over 222,000 pieces of candy. To help share the love to celebs and fans alike we also included detachable clutches filled with snacks.
︎︎︎ Creative Director, Maria Lee
︎︎︎ Art Directors, Jason Gan + MG
︎︎︎ Copywriters, Ant Tull + Julia Heydemann
︎︎︎ Dress by threeASFOURt
Together with the innovative design team at ThreeASFOUR, we created this one of a kind Cart Couture dress inspired by the metallic feel of a cart and made with over 222,000 pieces of candy. To help share the love to celebs and fans alike we also included detachable clutches filled with snacks.
︎︎︎ Creative Director, Maria Lee
︎︎︎ Art Directors, Jason Gan + MG
︎︎︎ Copywriters, Ant Tull + Julia Heydemann
︎︎︎ Dress by threeASFOURt
DROGA5
2022
[RECOGNITION]
Webby Honoree - Best Use of Earned Media, 2022
Webby Honoree - Best Partnership or Collaboration, 2022
EFFIES - Brand Integration & Entertainment Partnerships
CLIOS x1 Creative Effectivenes
ONE SHOW x8 Shortlist
[PRESS]
AdAge: 'SNL' STAR CHLOE FINEMAN WEARS AN INSTACART DRESS FOR 2022 MTV VMA
INSIDER - "Saturday Night Live" star Chloe Fineman wore a holographic vinyl dress that secretly delivered snacks.
VOGUE - MTV VMAs 2022: Fashion—Live From the Red Carpet NYFW
HARPERS BAZAAR - Every Outrageous Look from the 2022 MTV VMAs Red Carpet
JEZEBEL - The 2022 VMAs Red Carpet: All the Otherworldly Looks and the Ones That Failed to Launch
PAGE SIX - Chloe Fineman wears ‘cart couture,’ hands out candy on MTV VMAs 2022 red carpet
GLAMOUR: The 17 Best-Dressed Stars at the 2022 VMAs