INSTACART
The VMAs have a strict NO OUTSIDE FOOD policy, but there’s one big loophole: if you wear it, anything goes. So, the innovative design team at ThreeASFOUR a one of a kind couture dress inspired by the metallic feel of a shopping cart, complete with over 222,000 pieces of candy.
︎︎︎ Creative Director, Maria Lee
︎︎︎ Art Directors, Jason Gan + MG
︎︎︎ Copywriters, Ant Tull + Julia Heydemann
︎︎︎ Dress by threeASFOUR
︎︎︎ Creative Director, Maria Lee
︎︎︎ Art Directors, Jason Gan + MG
︎︎︎ Copywriters, Ant Tull + Julia Heydemann
︎︎︎ Dress by threeASFOUR
DROGA5
2022
![](https://freight.cargo.site/t/original/i/5e26e15707d3f6218373f775ce9b3a9977242271ea7658c49405c4ec1f80a9e3/instacart_cartcouture_01.jpg)
![](https://freight.cargo.site/t/original/i/630537ecdfbc57b2de47d6ed5fab8e32f3bc5f1ce0f9f531e503f64cfb165d3c/instacart_cartcouture_06.jpg)
![](https://freight.cargo.site/t/original/i/619ddf4d38afe6f27e492eae2d023cb3505673695e43d38a7db21587a6d5d5a4/instacart_cartcouture_09.jpg)
![](https://freight.cargo.site/t/original/i/32df9692c8384df4317f8ae7eecf6850af7770a9895dd83bf2ea127f5caadfa7/instacart_cartcouture_02.jpg)
![](https://freight.cargo.site/t/original/i/cb887fc511e1ea936240c175e8711af0e96d03c049bf2ace844c864662b193ba/instacart_cartcouture_07.jpg)
![](https://freight.cargo.site/t/original/i/06c0eb0b6fec36eccdc4db99643d4d1e1e530c459bb2826f871600a512a9b7cf/6f731cc9-370d-4be8-abff-70b0d4a2bab8.gif)
![](https://freight.cargo.site/t/original/i/769bf9aa63e91e6aadade11d8161b9aa7ce80cd936577bf7c7db07b46ad0a0b4/chlotweets2.png)
RECOGNITION: Webby Honoree - Best Use of Earned Media, Webby Honoree - Best Partnership or Collaboration, EFFIES - Brand Integration & Entertainment Partnerships, CLIOS - Creative Effectivenes, ONE SHOW x8 Shortlist
PRESS: Vogue, Harpers Bazaar, ELLE, INSIDER, CNN, Page Six, Glamour, Entertainment Weekly, W Magazine, Daily Mail, E!, Nylon, Cosmopolitan, People, Buzzfeed, POPSUGAR, Jezebel, AdAge, AdWeek