INSTACART
The VMAs have a strict NO OUTSIDE FOOD policy, but there’s one big loophole: if you wear it, anything goes. So, the innovative design team at ThreeASFOUR a one of a kind couture dress inspired by the metallic feel of a shopping cart, complete with over 222,000 pieces of candy.
︎︎︎ Creative Director, Maria Lee
︎︎︎ Art Directors, Jason Gan + MG
︎︎︎ Copywriters, Ant Tull + Julia Heydemann
︎︎︎ Dress by threeASFOURt
︎︎︎ Creative Director, Maria Lee
︎︎︎ Art Directors, Jason Gan + MG
︎︎︎ Copywriters, Ant Tull + Julia Heydemann
︎︎︎ Dress by threeASFOURt
DROGA5
2022
RECOGNITION: Webby Honoree - Best Use of Earned Media, Webby Honoree - Best Partnership or Collaboration, EFFIES - Brand Integration & Entertainment Partnerships, CLIOS - Creative Effectivenes, ONE SHOW x8 Shortlist
PRESS: Vogue, Harpers Bazaar, ELLE, INSIDER, CNN, Page Six, Glamour, Entertainment Weekly, W Magazine, Daily Mail, E!, Nylon, Cosmopolitan, People, Buzzfeed, POPSUGAR, Jezebel, AdAge, AdWeek