INSTACART


The VMAs have a strict NO OUTSIDE FOOD policy, but there’s one big loophole: if you wear it, anything goes.  So, the innovative design team at ThreeASFOUR a one of a kind couture dress inspired by the metallic feel of a shopping cart, complete with over 222,000 pieces of candy.  

︎︎︎ Creative Director, Maria Lee
︎︎︎ Art Directors, Jason Gan + MG
︎︎︎ Copywriters, Ant Tull + Julia Heydemann
︎︎︎ Dress by threeASFOURt

DROGA5
2022








[RECOGNITION]

Webby Honoree - Best Use of Earned Media, 2022  

Webby Honoree - Best Partnership or Collaboration, 2022 

EFFIES - Brand Integration & Entertainment Partnerships

CLIOS x1 Creative Effectivenes 

ONE SHOW x8 Shortlist

[PRESS]

AdAge: 'SNL' STAR CHLOE FINEMAN WEARS AN INSTACART DRESS FOR 2022 MTV VMA 

INSIDER - "Saturday Night Live" star Chloe Fineman wore a holographic vinyl dress that secretly delivered snacks.

VOGUE - MTV VMAs 2022: Fashion—Live From the Red Carpet NYFW 

HARPERS BAZAAR - Every Outrageous Look from the 2022 MTV VMAs Red Carpet

JEZEBEL - The 2022 VMAs Red Carpet: All the Otherworldly Looks and the Ones That Failed to Launch

PAGE SIX - Chloe Fineman wears ‘cart couture,’ hands out candy on MTV VMAs 2022 red carpet

GLAMOUR: The 17 Best-Dressed Stars at the 2022 VMAs