SEIZE THE AWKWARD

Check in on your “strong” friend. This project aims to demystify mental health conversations and help empower communities of color, as Megan Thee Stallion opens up about her own personal anxieties.

︎︎︎ Executive Creative Director: Kevin Brady

︎︎︎ Creative Director: Courtney Richardson + Pepe Funegra
︎︎︎ AD: Jason Gan, Pei Chi Tei, Jessica Pester, MG
︎︎︎ CW: Ant Tull, Julia Heydemann, Lida Tozzi, Chris Thompson
︎︎︎ Director: Ewurakua Dawson-Amoah

DROGA5
2023









[PRESS]

CNN: Megan Thee Stallion urges people to check on their friends 

COMPLEX: Megan Thee Stallion Issues PSA on Mental Health: 'It's Okay to Not Be Okay'

ROLLING STONE: Megan Thee Stallion Urges ‘Check in On Your Friends’ for Seize the Awkward PSA

ADAGE: MEGAN THEE STALLION TALKS MENTAL HEALTH IN AD COUNCIL’S LATEST ‘SEIZE THE AWKWARD’ CAMPAIGN

ADWEEK: Megan Thee Stallion Stars in a New PSA for the ‘Seize the Awkward’ Campaign

PEOPLE: Megan Thee Stallion Says 'It's OK to Not Be OK' in New Video About Mental Health Awareness

HOTNEWHIPHOP: Megan Thee Stallion's Mental Health Campaign For Seize The Awkward Shows Her Strength

US WEEKLY: Megan Thee Stallion Says ‘Being Vulnerable Is What Makes Us Whole’ in New Mental Health Campaign

LITTLE BLACK BOOK: Megan Thee Stallion Says 'Check In On Your Friends' in PSA with Seize the Awkward

SHOTS: Check in on your friends with Seize the Awkward