SEIZE THE AWKWARD
Check in on your “strong” friend. This project aims to demystify mental health conversations and help empower communities of color, as Megan Thee Stallion opens up about her own personal anxieties.
︎︎︎ Executive Creative Director: Kevin Brady
︎︎︎ Creative Director: Courtney Richardson + Pepe Funegra
︎︎︎ AD: Jason Gan, Pei Chi Tei, Jessica Pester, MG
︎︎︎ CW: Ant Tull, Julia Heydemann, Lida Tozzi, Chris Thompson
︎︎︎ Director: Ewurakua Dawson-Amoah
︎︎︎ Executive Creative Director: Kevin Brady
︎︎︎ Creative Director: Courtney Richardson + Pepe Funegra
︎︎︎ AD: Jason Gan, Pei Chi Tei, Jessica Pester, MG
︎︎︎ CW: Ant Tull, Julia Heydemann, Lida Tozzi, Chris Thompson
︎︎︎ Director: Ewurakua Dawson-Amoah
DROGA5
2023
[PRESS]
CNN: Megan Thee Stallion urges people to check on their friends
COMPLEX: Megan Thee Stallion Issues PSA on Mental Health: 'It's Okay to Not Be Okay'
ROLLING STONE: Megan Thee Stallion Urges ‘Check in On Your Friends’ for Seize the Awkward PSA
ADAGE: MEGAN THEE STALLION TALKS MENTAL HEALTH IN AD COUNCIL’S LATEST ‘SEIZE THE AWKWARD’ CAMPAIGN
ADWEEK: Megan Thee Stallion Stars in a New PSA for the ‘Seize the Awkward’ Campaign
PEOPLE: Megan Thee Stallion Says 'It's OK to Not Be OK' in New Video About Mental Health Awareness
HOTNEWHIPHOP: Megan Thee Stallion's Mental Health Campaign For Seize The Awkward Shows Her Strength
US WEEKLY: Megan Thee Stallion Says ‘Being Vulnerable Is What Makes Us Whole’ in New Mental Health Campaign
LITTLE BLACK BOOK: Megan Thee Stallion Says 'Check In On Your Friends' in PSA with Seize the Awkward
SHOTS: Check in on your friends with Seize the Awkward