MARTHA GILL

Art Director / Youngblood


Mark
The divine taste of a Whataburger honey butter chicken biscuit is more than enough for Southerners to call this A-frame chapel ‘Home’. Follow that orange beacon into the Promisedland.

OOH
For all who wander hungry, Whataburger will erect stained-plexiglass windows welcoming customers into the divine orange light.  



Menu Extension Spots: Just A Whiff
Whataburger expands its menu beyond the edible with its WhataWhiff Incense, giving every Texan the ability to bring themselves closer to their burger.




Menu Extension Spot: The Miracle Fry
When faced with the final fry, there comes a difficult decision to make. For the first time, the Gods have decided to extend their hand in this dipping dilemma.




Social Posts

A Hymn
Feel free to sing along with all your might.




Tray Redesign



In-App Game
Whataburger will draw traffic to their mobile ordering service through an in-app game, that leads to riches only fit to be received by the chosen people. In this spiritual journey, your only goal is to make it through your pilgrimage to the Promiseland by breakfast hour. 

Players who can beat time and score within the top three spots will be surprised with the chance to order a Holy Grail Keg, filled with their favorite Whataburger Sauce.


Copywriting: Eyob Yirgou